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CHAUFFEUR DRIVER TRAINING.

ENHANCING GUIDING SKILLS

Turn Every Journey Into a Guided Experience

Ireland’s chauffeurs are renowned for professionalism, discretion, and service. But today the industry has seen a rapid growth in private tours. This places many professional chauffeurs in unfamiliar territory as tour guides. This course is designed to bridge that gap — giving professional drivers the skills of expert guides.

A Course Built for Professionals

Outcomes & Results for Participants

Knowledge Base & Storytelling

Gain a bank of ready-to-use stories and facts, delivered with flow and confidence, so every journey feels polished and engaging.

Key Route/Site Commentaries

Master flexible, professional commentary for Ireland’s main routes and landmarks, with alternatives ready for diversions or repeat visitors.

Communication Skills

Develop clear, concise talk that holds attention, avoids over-talking, and connects naturally with clients.

Intercultural Awareness

Recognise different guest expectations (corporate, government, leisure) and adjust style to match, building trust quickly.

Service Flow & Versatility

Blend logistics and narrative seamlessly so guests feel informed, cared for, and entertained without effort showing.

Client Assessment & Feedback

Learn to read group mood, handle questions smoothly, and use feedback to keep commentary fresh and client-focused.

Professional Status & Reputation

Enhance standing with employers, trade partners, and direct clients as a driver/guide who delivers more than transport — a memorable experience.

Format
& Schedule

Autumn / Winter 2025

The program begins on 4th November and runs on alternate Tuesday & Wednesday evenings at 7:00pm.

  • November: 4/5/18/19
  • December: 2/3/9/10

Following the December sessions, there is a winter break.

Winter / Spring 2026

Training resumes on Tuesday 13th January with classes now running twice weekly on Tuesday & Wednesday evenings at 7:00pm.

  • January: 13/14, 27/28
  • February: 10/11, 17/18, 24/25 (break for February Bank Holiday)

In March, the focus shifts to practical application with a series of FAM (familiarisation) trips covering the main routes out of Dublin:

  • March: 3/4/10/11/24/25/31

In April, the program concludes with a final weekend FAM trip:

  • April 1st

History Tour

Dublin

Dublin Panoramic Tour
With a Twist

This panoramic tour offers a full sweep of the city’s highlights with thoughtful stops along the way.

You’ll travel in comfort with a professional guide who knows not just where to go, but how to go there—with care, humour, and attention to what matters most to you.

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Shore Excursion

Dublin

Dublin Panoramic
Shore Excursion

Docked in Dublin for the day? Let us meet you at the port and whisk you into the heart of the city on a private panoramic tour that covers Dublin’s essential sights—with time to step out, take photos, and sample a little culture (or whiskey) along the way.

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Ancient East

Boyne Valley

Boyne Valley: Stones, Saints & Storytellers

This private day tour takes you deep into the Boyne Valley—home to Ireland’s most 

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West Ireland

Cliffs

Cliffs, Karst & Culture: A Day to the Wild West

From the windswept heights of the Cliffs of Moher to the limestone moonscape of the Burren and the colour and character of Galway city, this 10–12 hour tour offers a rich taste of Ireland’s Atlantic edge.

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About the Trainer

★★★★★ 5/5

Jim Dempsey is one of Ireland’s few guides to hold both the Dublin & Environs and National Guide qualifications, with over 20 years’ experience leading tours in all areas of the tourism business.

He has also trained and graduated nearly 200 guides, earning recognition as a proven educator in the industry. His National Tour Guide course was very successful with student numbers quadrupling in three years.

He is now establishing his own courses privately with effective and direct teaching to established professionals in their field.

His tours are praised for engaging storytelling, deep knowledge, and the ability to adapt to each client. Guests call him “extremely knowledgeable,” “a natural storyteller,” and “more like a friend than just a guide.”

These are the very skills this programme develops in professional drivers. Jim shows chauffeurs how to transform travel time into a guided experience — clear, flexible, client-focused commentary that builds reputation, delivers higher-value experiences, and wins repeat business.

Who Should Attend?

  • Chauffeur drivers who want to add guiding to their skillset.
  • Professionals working with corporate, government, or private clients.
  • Anyone who believes that curiosity and storytelling are part of excellent service.

Join the Next Training Program

  • Location: Online via Zoom.
  • Next Program Starts: October 14th
  • Limited Places Available

Cost

The Driver/Guide Training Programme is priced at €2,499 .

With the average day tour worth €650, you can recoup your investment in just 3 extra tours over two years — an easy win that continues to pay back in reputation, repeat clients, and higher-value bookings.

Join the Next Training Program

Step into the future of chauffeur guiding. Expand your knowledge, grow your reputation, and transform every journey into a guided experience.

register Now