CHAUFFEUR DRIVER TRAINING.
ENHANCING GUIDING SKILLS
Turn Every Journey Into a Guided Experience
Ireland’s chauffeurs are renowned for professionalism, discretion, and service. But today the industry has seen a rapid growth in private tours. This places many professional chauffeurs in unfamiliar territory as tour guides. This course is designed to bridge that gap — giving professional drivers the skills of expert guides.
A Course Built for Professionals





Outcomes & Results for Participants
Knowledge Base & Storytelling
Gain a bank of ready-to-use stories and facts, delivered with flow and confidence, so every journey feels polished and engaging.
Key Route/Site Commentaries
Master flexible, professional commentary for Ireland’s main routes and landmarks, with alternatives ready for diversions or repeat visitors.
Communication Skills
Develop clear, concise talk that holds attention, avoids over-talking, and connects naturally with clients.
Intercultural Awareness
Recognise different guest expectations (corporate, government, leisure) and adjust style to match, building trust quickly.
Service Flow & Versatility
Blend logistics and narrative seamlessly so guests feel informed, cared for, and entertained without effort showing.
Client Assessment & Feedback
Learn to read group mood, handle questions smoothly, and use feedback to keep commentary fresh and client-focused.
Professional Status & Reputation
Enhance standing with employers, trade partners, and direct clients as a driver/guide who delivers more than transport — a memorable experience.
About the Trainer
Jim Dempsey is one of Ireland’s few guides to hold both the Dublin & Environs and National Guide qualifications, with over 20 years’ experience leading tours in all areas of the tourism business.
He has also trained and graduated nearly 200 guides, earning recognition as a proven educator in the industry. His National Tour Guide course was very successful with student numbers quadrupling in three years.
He is now establishing his own courses privately with effective and direct teaching to established professionals in their field.
His tours are praised for engaging storytelling, deep knowledge, and the ability to adapt to each client. Guests call him “extremely knowledgeable,” “a natural storyteller,” and “more like a friend than just a guide.”
These are the very skills this programme develops in professional drivers. Jim shows chauffeurs how to transform travel time into a guided experience — clear, flexible, client-focused commentary that builds reputation, delivers higher-value experiences, and wins repeat business.
Who Should Attend?
- Chauffeur drivers who want to add guiding to their skillset.
- Professionals working with corporate, government, or private clients.
- Anyone who believes that curiosity and storytelling are part of excellent service.
Join the Next Training Program
- Location: Online via Zoom.
- Next Program Starts: January 2026
- Limited Places Available
History Tour
Dublin
Dublin Panoramic Tour
With a Twist
This panoramic tour offers a full sweep of the city’s highlights with thoughtful stops along the way.
You’ll travel in comfort with a professional guide who knows not just where to go, but how to go there—with care, humour, and attention to what matters most to you.
Shore Excursion
Dublin
Dublin Panoramic
Shore Excursion
Docked in Dublin for the day? Let us meet you at the port and whisk you into the heart of the city on a private panoramic tour that covers Dublin’s essential sights—with time to step out, take photos, and sample a little culture (or whiskey) along the way.
Ancient East
Boyne Valley
Boyne Valley: Stones, Saints & Storytellers
This private day tour takes you deep into the Boyne Valley—home to Ireland’s most
West Ireland
Cliffs
Cliffs, Karst & Culture: A Day to the Wild West
From the windswept heights of the Cliffs of Moher to the limestone moonscape of the Burren and the colour and character of Galway city, this 10–12 hour tour offers a rich taste of Ireland’s Atlantic edge.
1913 - 1923
Dublin
Dublin in Revolt: A Decade of Struggle.
Architecture Tour
Dublin
Dublin Architecture Tour: Stones, Styles & Stories
After Dark
Dublin
Dublin After Dark: Pints, Stories & Local Secrets
Food
Dublin
From Turf Fires to Tasting Menus
Format
& Schedule
Now Enrolling for 2026
The program begins with two FREE INTRODUCTORY CLASSES in January 2026.
- Training begins January 2025
- Exact dates released to confirmed participants
- Sessions designed to suit working professionals
- Blend of in-person training, practical on-route learning, and guided assessments
- Flexible format to accommodate chauffeur schedules
- Early registrants get first access to limited places
Get a feel for the training style, meet the instructor, and decide if the full course is right for you.
Join the Next Training Program
We’re opening the new-year intake for chauffeur–guide training.
If you’re interested in enhancing your guiding, service, and storytelling skills, we’d love to hear from you.
Register your interest now to:
Get an invite to the free January introductory class
Receive early access to confirmed dates
Secure priority on limited places